Saturday 8 November 2014

Contemporary Portrait Reflecting Wealth


The image I have chosen to analyse is one of the promotional images released for Lady Gaga's music video to her song G.U.Y, as I think it truly reflects wealth and riches through a wide variety of elements.
The setting is Hearst Castle in California, famously known for it's stunning Roman inspired architecture and it's lavish and opulent interior. The castle itself was extremely popular among the Hollywood elite in the 1920's and 1930's although to receive an invite to visit Hearst Castle was highly prestigious. Greta Garbo, the Marx brothers, Clark Gable, Charlie Chaplin and Joan Crawford are just some of the castle's famous guests.
Personally I think this whole image really gives off a Versace vibe, and although the swimming costume worn by Lady Gaga in this particular shot is by upcoming Spanish fashion label POL, her look really reminds me of a young Donatella Versace - with the obviously expensive long blonde hair extensions, black outfit, and an entourage of conventionally attractive men.
The main colours in this picture are blue and gold - obviously gold is commonly associated with wealth and prosperity, however blue is often representative of royalty, and this particular colour scheme definitely accentuates the theme of wealth within this image. The pairing of these two colours is also highly aesthetically pleasing and creates a serene and relaxed mood, whilst retaining the element of luxury.
Lady Gaga herself is the epitome of a wealthy, powerful woman. The way her body is positioned on the floating chaise-lounge shows that she is very much in control even though she is lying down, and her entourage seem more like servants, treating her with total adoration as though she is a modern goddess. The pose also slightly reminded me of Alexandre Cabanel's The Birth of Venus. She has adopted common stereotypical activities of the wealthy Ancient Romans and Grecians, for example reclining while being fed fruit by a slave. She is in the centre of the photo so is obviously supposed to be the main focus, also the fact that the chaise lounge is red while everything else in the image is blue or gold draws the viewers attention to Gaga even more.
The video for G.U.Y can be seen in full here. It is clear that throughout the film wealth, luxury and female empowerment are common themes, and the setting of the video almost seems like an otherworldly historical paradise:


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